Pay-Per-Click Campaign Management
The key to campaign management is ROI and the key to ROI is high-quality click-through-rates and good CONVERSIONS. That is, how many of the visitors that your website attracts are converting by filling out a contact form or purchasing your products?
Are customers or prospects being taken to an appropriate landing page where they can TAKE ACTION on your site?
In order to attract a buyer or prospect it is imperative that the ad you run on Google or Yahoo or MSN lead the client to a landing page that causes them to take action on your site. This is what will get you the higher rate of ROI on you online investment dollars.
We will analyze your existing campaign, do a competitive analysis of keywords, create a marketing campaign geared to your market niche and track the results, giving you reporting statistics that will show you the true effectiveness of the campaigns.
Monitor and tweak online bid accounts on a monthly basis.
Call 800-728-1441 today or click here for a quote.
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Are You Really Managing Your Bids?
Interfaces like Yahoo may seem like they are easy to understand as they represent an "open-outcry" marketplace where bidders find "Fair-value" for the price of their clicks, but nothing could be farther from the truth. And the facts are that the bids you place on Yahoo may well be far too high for your given market arena and too "broad" for the competitive arena you want to target.
What's worse, with Google, the market is hidden, as you will see later in "pay per click bid management" we have a ways to actually view the bidding process as it's taking place in Google, letting you place bids strategically and based on a number of criteria, insuring that your bids are not only the right cost for your arena, but keeping you at the desired target level of exposure.
PPC Campaign Management
- Is your campaign truly optimized?
- Are your landing pages action-oriented?
- Are you validating with statitical analysis?
- Are you in control of the click costs?
- Do you know what this month's ROI is?
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